Lunu / Brand

Catapulting
financial transactions
into the world of human
connectivity

More than
just a tech
startup

Lunu is emblematic of a new way of life for the 21st century

Principled
Fair and even-handed
Dedicated to art
Creativity and society

Brand story

Lunu is an
aspirational
brand

With a strong sense of
social responsibility and
a commitment to the
arts and aesthetics

The brand vision encompasses more than just an easy, efficient economical payment system to drive wider consumer adoption of cryptocurrencies. Lunu elevates the debate about the role money plays in our society as a means of connecting people, while the elegant Lunu Terminal brings beauty to the transactional part of commerce – an area that so far has been merely functional at best. And inside this sleek device there is the beauty of the scientific effort that went into creating it.

The transactions and payments made possible with Lunu are essentially an exchange of energy that encourages connectivity and fosters higher values — being connected and open to the future and to new ways of doing things. This philosophy inspires the company’s activities in the world-at-large as a forward-thinking brand.

Lunu is giving birth to a new ecosystem, its own brand of aesthetics built around the idea of the cosmic ocean. The name “Lunu” itself is derived from the Latin word for “Moon” (Luna), the planet that controls the earth’s tides... and the oceans.

The oceans connect everything on earth. It’s the place where life began. Hence, the connection between Lunu and the oceans is symbolic of a nascent world with myriad possibilities.

Mission

Lunu seeks to build an ecosystem that will encourage more use of cryptocurrencies and, in so-doing, to elevate the debate and point of view about the positive role money plays in our society as a means of connecting people

Speed and security are two important characteristics of cryptocurrencies, and our mission at Lunu is to popularize their use in everyday transactions.

The ability to use cryptocurrencies in a retail environment closes the gap, for the first time, between cryptocurrencies and the real world and will bring about major changes in global interconnectivity in commerce and society

Artem Shaginyan
Lunu Founder and CEO

The innovative
operational component

Philosophy

The innovative operational component of the Lunu proposition is not the whole story. Lunu is an ecosystem with a diverse range of clients, built upon six pillars, three tangible and three intangible.

The
Tangibles

These pillars create an ecosystem for customers, retailers, and banks based on innovation, fairness, and efficiency

Innovation
Lunu allows customers to use cryptocurrencies as fiat cash in retail transactions, thus eliminating a lengthy, expensive process to access their funds.

Fairness
Lunu does not impose its exchange rate while converting cryptocurrencies to fiat. The Lunu transaction fee for retailers is less than 1%. Customers pay no exchange commissions.

Efficiency
With the Lunu Terminal in-store or the Lunu Widget online, the retailer can accept a potentially unlimited number of cryptocurrencies as well as accept payments using traditional plastic cards and NFC payment systems (Apple Pay, etc). All transactions are handled by a single Lunu Terminal in a sleek, modern glass-and-chrome exterior that combines function and design.

An Aspirational Brand
Lunu catapults financial transactions into the realm of connectivity – the brand vision encompasses more than just an easy, efficient economical payment system to drive wider consumer adoption of cryptocurrencies.

Social Responsibility
Social responsibility is part of the Lunu DNA. The founders of Lunu have been convinced of the need to contribute to society from the moment they launched the project.

Arts & Aesthetics
We believe aesthetics have paramount importance in every aspect of life including the realm of financial transactions. That is why we paid so much attention to the design aspects of the Lunu Terminal and all the accompanying software applications. We also believe in the transformative power of art to change global conversations, improve society, elevate brands, and enrich lives.

The
Intangibles

These pillars support the system of beliefs that allow Lunu to make the retail transaction a true exchange of energy and values

Blockchain technology
and contemporary art share a fundamental concept important for life in the 21st century: the ability to connect fluidly beyond the limitations of cultures, religions, races, or creeds

Vadim Grigoryan
Lunu Partner & CMO

As its first important outreach effort, Lunu is partnering with the non-profit TBA21–Academy and its long-term “Oceans in Transformation” project. Lunu open-ended financial support of this effort began this year with adonation (in cryptos, paid out to the foundation in Euros). The project aims to save the oceans and foster a deeper understanding of them by developing a body of knowledge through art, science, design, architecture, and political science, thus encouraging creative solutions.

Customers

Retailers

Fintech &
Goverment

Who we serve

Lunu has three main clients

Customers

Cryptocurrency holders are a community of more than 100-million young forward-thinking trend-setters, entrepreneurial in spirit, with disposable income. As a group, they are adventurous, highly-educated, and, only now, are beginning to emerge on the radar screens of Lunu provides a convenient service to holders of cryptocurrencies, while giving retailers access to this emerging, promising customer base.

Retailers

Lunu Solutions allows retailers to attract new customers with easy and elegant crypto transactions. Retailers who are as attentive to how they sell as they are to what they sell will appreciate the Lunu Terminal. Lunu not only allows retailers to expand their customer base and means of payment, it also supports the values of innovation, technological advances, and contemporary design aesthetics.

Fintech & Governments

Lunu provides financial institutions, government and media platforms (Facebook) with the opportunity to issue the stablecoins used as the payment currency in the Lunu system. Aside from the speed and traceability of financial transactions provided by the underlying blockchain technology, Lunu also provides an opportunity for banks to increase their liquidity. A number of banks have been entering the crypto world recently: in 2019 JP Morgan Chase created its own USD-backed stablecoin with a fixed rate of 1:1 and the Swedish Rijksbank announced in February it was considering creating an e-Krona for use by the public in routine banking functions (which would make the e-Krona the world’s first Central Bank Digital Currency — CBDC).

Brand story

Mission

Philosophy

Who we serve

In the press